Here’s what we wrote about the podcast, Waste No Potential.
Imagine being the first person to realize maple trees have the potential to produce something as marvelous as maple syrup. Talk about a sweet discovery. Fact is, potential is around us all the time, but it is often left untapped.
Waste No Potential is a podcast dedicated to the stories of visionary entrepreneurs, academics, artists, and leaders who uncovered opportunities the rest of the world missed. Find out how they successfully maximized potential — personally or in business — to turn their sap into syrup.
The successful podcast was produced by Traction on Demand, a tech company that was acquired by Salesforce soon after this podcast was produced. The acquisition obviously occurred because of the amazing writing we provided to the project.
We had the opportunity to contribute to these OOH posters that turned out exceptionally well. This was a truly collaborative project. A situation that could have easily gone the way of too-many-cooks-in-the-kitchen, it was heartwarming to know that level heads can prevail.
Here’s that time that Justin Long guy wished he wrote something that we wrote.
