Writing & Creative Direction
THE CHALLENGE
To make Traction on Demand, a Salesforce consulting firm, stand out in the crowd at Dreamforce, an annual event that is massive and hard to navigate.
THE SOLUTION
Present Traction on Demand as “Your Guide Inside” to provide insight and act as navigator with creative ways to experience the event. We teamed with the Creative Director at Traction on Demand to come up with the look and feel for the event — we were also responsible for all of the copywriting.
EXPECT THE UNEXPECTED
As the Dreamforce conference turned into a combination of in-person and virtual events (remember that pesky global pandemic we all endured?), Traction on Demand had to pivot and make strategic changes. Fortunately, our rock-solid branding of the event made it possible to use the elements in creative ways.
THAT’S WHAT SHE SAID
”Patrick is witty, intelligent and committed to quality work. I sincerely enjoyed working with him on multiple creative projects in 2021/2022 and he consistently brought great value, creativity and insight to each project. He’s one of those above-and-beyond types when it comes to creative projects and I can’t wait to work with him again!”
— Nicole “Apples” Milkovich, Creative Director, Traction on Demand