A delicious writing assignment

We admit it: we like to drink beer. So when the Brave Brewing Company asked if we wanted to write quirky back stories for their new brews we hopped at the chance. See what we did there? Each can had a unique interpretation of the brand as designed by Pedriks Studio and it was our job to intertwine the flavour profile of each beer with the design, colour, and name, which had already been decided upon. Never to back down from a challenge, we put our heads down and raised the bar.

Last One Standing

Many try, but few have what it takes to endure. For greatness isn’t achieved in a day.

But you have the grit to forsake the idea of impossible. You have the guts to step over a line in the sand.

With a complex maltiness and caramel backbone, Last One Standing is an equally badass amber lager with the courage to know there is nothing on the other side of fear.

One For The Team

When it’s a buzzer beater, there’s no time to think. It’s go big or go home.

Muscle memory takes over as you toe the line and shoot your shot. A collective gasp. The crowd erupts as fireworks sparkle. Victory has never tasted so sweet.

One for the Team is a crushable hazy pale ale with a dazzling punch of fruit, courtesy of its citrus-y blend of 4 unique hops.

Grace Under Pressure

Life comes at us like a steam engine, hurtling down the line. Most are coins on the track, oblivious to their oblivion.

But you know you can either hop that train or get crushed under the weight. When it’s down to the wire, you take the wheel, grab the last straw, and stick it between your teeth.

Grace Under Pressure is crisp, classic lager that pushes through with poise and integrity. A refreshing reprieve from a world that doesn’t stop until you tell it to.

Guts & Glory

Not all heroes wear capes. Some of them just wear a neon, full-body leotard and get away with it. Talk about guts.

Each day, you don your superhero outfit (jeans & a hoodie) and face the barrage of life. You slay the day, leaving your to-do list begging for mercy. Being invincible is awesome.

Guts & Glory is an action-packed West Coast IPA, dank as a batcave with smacks of pine and grapefruit.

Stiff Upper Lip

Bold and brazen is the determined soul, for it knows no obstacle it can’t overcome.

Like this untamed brew, you burst through barriers to live life to the fullest — then add a side of fruit. They used to call you colourful. Now they call you boss.

With a tenacious tartness, Stiff Upper Lip reminds us to love with unbridled passion and be a sucker for a pucker.

First Date

The chemistry of attraction is an equal blend of familiar comfort and the thrill of the unknown. Feeling like you’ve known someone forever even though you just met. 

A hazy halo surrounds them as they walk in the room. You put your heart on the line and ask, “Hey, can I buy you a hop-forward-IPA-with-a-pillowy-head-and-a-hint-of-citrus-on-the-nose?” 

They blush. 

I also wrote the copy on the Brave Brewing website.
READ IT HERE

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